Bissell (Vacuum Cleaners) have it right on Twitter. Check out their twitter feed (http://twitter.com/wemeanclean) and check out how they talk. They search who is saying their name, and they go out and thank them. Adorable.
BRANDS...are you doing that? It takes dedication, but it is a direct way to start a conversation with your consumer.
Well done, Bissell, well done.
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